PROFILE
Hi, I’m Laura Quantrill, an experienced freelance designer with a flair for storytelling and strategic thinking, and a complete type nerd! For over a decade, I’ve honed my skills creating captivating brand experiences, spatial and retail designs, and wayfinding solutions that leave a lasting impact.
I’ve worked across a wide range of sectors, from sport & lifestyle to fashion, entertainment, retail and F&B, corporate, and charity. Working with big-name clients, large corporations and boutique studios has given me a diverse and enriching experience.
I thrive on collaboration and understand the significance of crafting designs that truly resonate. What sets me apart is my ability to balance stunning visuals with a human-centric approach. People are at the heart of every design I create, ensuring that the end result is not just eye-catching but meaningful.
SKILLS
Branding
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Strategy
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Touch-points
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Toolkits
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Branded Comms
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Guidelines
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Reports
Retail & Spatial
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Campaigns & POS
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Window Displays
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FMCG
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Packaging
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Experiential
Wayfinding
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Strategy
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Sign Design
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Multi-platform
Communication -
Placemaking
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Activation
CAREER
FREELANCE
Senior Designer for:
POPULOUS Creative Lead
Working on large-scale, international, multi-million-pound projects, my responsibilities encompassed collaborating with expansive multi-disciplinary teams to develop cross-channel communications. Additionally, I adeptly presented to multiple stakeholders, managed my own workflow, and led wayfinding projects. My work spanned across diverse design projects, including wayfinding, branding, spatial, and experiential designs. During this time I learned the significance of design-thinking and human-centered
design processes.
AIR DESIGN Mid-weight Graphic Designer
In my role, I engaged with diverse international clients, primarily focusing on branding projects and internal communications. Taking full ownership, I handled projects from the initial concept to completion, including artwork. I managed multiple projects simultaneously, presented to clients with confidence and gained valuable knowledge working with clients on a global scale.
THE ONE OFF Junior Graphic Designer
I worked with big name brands including Barbour and Speedo, as well as local organisations such as universities and the National Trust. I predominantly worked on retail projects and also gained experience in exhibition and print design. I worked as part of a creative team and also earned responsibility for my own jobs, working my way up from a graduate to middleweight in two years.
TOOLS
I’m proficient with the Adobe Creative Suite and I keep up-to-date with all the latest collaboration platforms, such as Miro, Slides and Keynote.
